KPMG Nunwood

Upcoming courses

Understanding customer journey mapping in a B2B context

Objective of the session

To provide attendees with an understanding of how to apply customer journey mapping in the context of business to business (B2B), understanding the needs of your customer and your customer’s customer.

Suitable for

Executives with an interest in / remit for customer journey mapping within a B2B organisation.

Attendees will learn

  • 1 The practical considerations that any B2B organisation should be aware of when mapping customer journeys.
  • 2 The different types of stakeholders within a business and how to meet the needs of each.
  • 3 How to map the B2B journey, enabling you to enhance the experience for your clients / customers, and their end customers.

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19 Apr 2018

19 Apr 10:00AM - 19 Apr 01:00PM


KPMG Number Twenty, Grosvenor Street, London, W1K 4QJ

  • Price:
  • £300 + VAT

No fee for full CEEC members*

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